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The Listing Presentation: What to Expect from a NOVA REALTOR

The Listing Presentation_What to Expect from a NOVA REALTOR MMK Realty

Wondering what to expect from a listing presentation? If you are getting ready for a listing presentation, here is what what to expect from a Northern Virginia REALTOR. When it comes to hiring a Real Estate Agent to list your Northern Virginia home for sale, of course you want to work with the best! Additionally, you want to work with an agent that you get along with—someone who is on the same page. Whether it is your intention or not, when you begin interviewing Realtors to list your home for sale, you are generally looking for two things: their thoughts on the listing price of your home; and you want to get a pulse on their personality. Sure, you may be looking for other things, but generally that is the initial goal.

As a homeowner, it may be easy to overlook what an agent puts into that first appointment with you so let us take a look at what you can expect when an agent comes to your home for a listing presentation. To prepare for a presentation, generally, an agent will dedicate (at a minimum) approximately 5 hours upfront to meet with you, which includes: Listing preparation time, drive time, and the actual listing presentation time.

When a Real Estate agent arrives at your home, they have already researched your home and their goal is to give you an overview of current market conditions and projections to help give you a realistic picture of your home within the context of the current real estate market.

After an agent has done a walkthrough of your home, they will likely provide you with credentials about their agency, information about their brokerage, and provide examples of previously sold listings. The agent will also inquire about you current and unique situation to get a better understanding of how the agent can customize a selling plan for you.

About Listing Your Home For Sale

At this point, this agent will begin providing you with relevant information about your home including the custom market analysis including comparables, solds, current listings and expireds.

With this, they should offer you a custom and professional pricing strategy based on interpretation of current market conditions.

Then, the agent will need to discuss goals on how to market your home effectively. This part of the conversation should include details about photography and virtual tours and an explanation about the power and benefits of multiple listing service, web marketing, IDX, and REALTOR.com.

Additionally, the agent should describe the work the broker and agent do “behind the scenes” during your and also provide you with their availability on weekends. The agent should also explain what methods they use to screen qualified buyers to protect against “curiosity seekers.”

Through all of this, the agent should be clearly and kindly answering any and all questions you may have. They should also explain the different agency relationships and determine your preferences as a seller. Moreover, the agent should be providing with you real tips and details about what you can expect when listing your home for sale. Finally, after providing a master marketing plan, the agent should review all clauses in the listing contract and then will obtain your signature.

Once the listing contract is signed, there is much more work to be done to get your home sold quickly. Check out my page “Why You Need a Realtor” to get a better sense of how an agent earns their commission.

To learn more about MMK Realty visit our About Us page. For more tips and information feel free to contact me and follow me on social media on Facebook @mmkrealtyllc, Twitter @MMKRealtyLLC, and Instagram @mmkrealty. Also check out our Free Market Analysis. Sign up today and we will email you a free custom assessment of the current value of your home performed by MMK’s Principal Broker, Michelle Williams.